Despite public appetite for Menu Rahmah, food operators say unsustainable without Putrajaya aid

KUALA LUMPUR, — Food operators continued to voice support for the Menu Rahmah initiative to offer consumers affordable meals, with some saying they dropped these after pledged support from the federal government did not materialise.

Speaking to the Malay Mail, two restaurateurs said it was no longer feasible to offer meals at RM5 each without financial assistance, saying rising food costs meant they would have to incur a loss with each sale.

In January 2023, then Domestic Trade and Cost of Living Minister, the late Datuk Seri Salahuddin Ayub, introduced the Menu Rahmah initiative for restaurants to offer meals at a recommended price of RM5.

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